Teaching the Way of the Cat

Drawing inspiration from Japan’s Sengoku period, a transformative era of tactical mastery and conflict in Japan, we blended art, gameplay, and storytelling to highlights the game’s depth and strategic appeal.

All to successfully shift perceptions of The Battle Cats from quirky and cute, to a brain-stimulating experience.

Our intricate ‘Byobu’ tapestry stayed true to the in-game story to show off its strategic layers and rich story.

Agency: R/GA
Creative concept, Art Direction, Copywriting