Giving A 160 Year Old Brand A Voice On Social
We've seen plenty of brands who just don't 'get' TikTok. Fortunately for the Co-op (after countless hours scrolling) I do.
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Brands on TikTok tend to induce all the cringe of your uncle use 'rizz' whilst boomersplaining Roblox.
So to establish heritage British supermarket the Co-op on the platform, I married fresh platform trends with customer insights to create Co-op's local, honest and humorous tone of voice.
Through a combination of memes, trends and social listening, we established running jokes around cult products (those salt & vinegar crisps sure knock your socks off) and relatable shopping moments.
Together, we grew the brand's following on the platform past the 100k mark.
Agency: MullenLowe London.
Role: Creative Direction, Strategy, Art Direction, Copywriting, Content Creation.
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Content Creation
