A World-Record TikTok Livestream
Brought Synthesia's AI to a TikTok livestream to count up to a million, breaking a World Record along the way.
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Synthesia needed a catchy way to show off their AI-video platform's power and realism.
So we decided to shock TikTok by beating MrBeast’s record of counting to 100,000, and counted all the way to 1 million in one continuous livestream.
The campaign was a massive hit, pulling in a massive 9 million total views and catching the eyes of 2 million unique viewers.
The icing on the cake? We broke the World Record for ‘Longest Continuous Livestream'
Agency: Very Serious
Role: Creative concept, Art Direction, Copywriting
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