May Cat God Bless You

Ever been so stuck on a game, you turn to God? 🙏

The Battle Cats is a mobile game where you help adorable, yet bellicose, felines take over the world.

BUT (like herding cats) it’s really hard.

Players give up.

So we connected them to a higher power for help.

The game’s much-loved deity, Cat God.

In Japanese, there’s just a few lines difference between the symbols for ‘Cat’ and ‘God’. So we started by altering religious signs around Tokyo.

Then we launched a helpline.

And a live chat service.

And phone booths around Tokyo.

And before long, we’d converted the masses 😇