Launching Pinterest 'Takes'

The new 'Takes' feature on Pinterest needed a bang-up introduction that would also showcase a personal side of star personalities.

By diving into the creative hobbies of stars like Mariah Carey, Jennifer Lopez, and Serena Williams, it gave a cool, personal intro to Pinterest's new feature while letting fans see a different side of their favorite celebs.

The campaign pulled in over a million follows on the 'Create Your Take' Pinterest Board.

Agency: Amplify
Role: Developed concepts for each celebrity and influencer. Wrote scripts for influencers to follow. Editing & design of all the 'Takes' to be posted on celebrity profiles.