The NBA's First Social Born Mascot
Winning the hearts & minds of Mavs fans with a brand new animated mascot - an NBA franchise first.
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The Dallas Mavericks wanted to make things more fun and interesting for their fans. They needed a new way to get people excited, talk more about the team on social media, and also have some new items to sell that fans would love.
So we created Mavrello Ballovic—a whimsical, basketball-obsessed character portrayed as a former owner of the Dallas Mavericks returning after a 30-year hiatus to reclaim his beloved franchise.
The narrative was enriched with lots of humor and fictional historic ties, creating a fun, engaging backstory.
Agency: Mark Cuban Experiments
Role: Creative concept, Art Direction, Copywriting
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Content Creation
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We grew Mavrello's social media presence from scratch - amassing over 10 million views in three weeks, significantly boosting the Mavericks' online presence.
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We created Mavrello foam fingers which sold out in a matter of days.
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Mavrello received a significant amount of press coverage, sparked conversations amongst fans, and created a huge buzz around the Mavericks.
