Breaking LinkedIn with Luka Doncic
The first All-Star athlete to announce a sponsorship deal... by taking on a C-Level Executive role on LinkedIn.
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Biosteel’s First Chief Hydration Officer
We created Luka’s LinkedIn page, complete with work experience and achievements. We even let fans endorse Luka in skills from Basketball to Magic.
Fans absolutely loved Luka’s new role. He got so many connection requests it literally broke LinkedIn, with his profile offline for a few hours.
Agency: Mark Cuban Experiments
Creative concept, Art Direction, Copywriting
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PR
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Luka's LinkedIn profile
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Twitter went absolutely mad upon hearing Luka's announcement
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When his LinkedIn page broke down, we created a BioSteel email and an Out of Office message to keep the conversation going and the excitement high.
