Changing the NBA Highlights Game
Reinventing Sports Content for a New Generation of Sports Fans
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Highlight reels were in need of a major revamp to engage both fans and non-fans.
We created hype videos inspired by diverse areas of culture —transforming usual highlight reels into a magnet for a wider audience, transcending the typical sports fandom boundaries.
Agency: Mark Cuban Experiments
Role: Creative Concepting, Art Directiom Copywriting
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In the 21/22 season, Luka Dončić joined an exclusive list of just six players to earn three All-Star appearances before turning 23.
To celebrate his milestone, we created a TV commercial that showed the emotional parallels between his journey so far, and that of Mavericks legend Dirk Nowitzki.
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Content Creation
