An F1 Star Speeds to Manga Fame
Bringing driver Yuki Tsunoda’s story to life in a must-have Manga Comic to drive fans to Catawiki’s auction site.
00
Ahead of the Japanese Grand Prix, we collaborated with Manga artist Inko Ai Takita to make a comic of Alpha Tauri driver Yuki Tsunoda’s F1 adventure.
The limited edition prints sold like hot cakes, and spread on social to Yuki, AlphaTauri & CataWiki’s combined audience of 4.8m followers.
Agency: M&C Saatchi Sports & Entertainment
Role: Creative concept, Art Direction, Copywriting
title
title
Campaign
01
02
