A Sellout Merch Collab
Letting NBA fans be part of the most popular friendship in basketball.
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Fans LOVED the friendship between Luka Doncic and Boban Marjanovic, but there wasn't much out there to celebrate the bromance.
So we whipped up a bunch of internet-breaking content and merch. Giving fans a way to feel closer to their favorite Mavs duo.
T-shirts and hoodies sold out online in hours, with fans going mad for Sunshine Of My Life Yellow, Bestie Blue, Soul Mate Orange, and Pally Pink colorways.
Utilizing the previously ignored pre-game walk to the locker room as media space, we launched the collection on game day in front of the TV cameras.
Working with Australian studio Struthless, we concepted and scripted an animated series following the pair’s wild adventures. The show was a massive hit with the fans 0 garnering millions of views across social.
Bringing sports memorabilia into 2021, we created sports pin NFTs with LA design studio Glare. Available for fans to purchase.
Agency: Mark Cuban Experiments
Role: Creative concept, Art Direction, Copywriting
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